Italy: ROI of advertising and marketing companies 2017-2021
Prometeia about the advertising and market research industry in Italy, reveals that in 2017, the average return on investment of companies operating in this sector was of 8.2 percent. However, the forecasted figures for the following years also show that the ROI was expected to decrease to 7.6 percent in 2018, before gradually increasing until 2021. Among the leading firms of the sector, Radiomediaset S.p.A. was the one generating the highest average return on investment – 45.2 percent - between 2015 and 2017.
An analysis conducted by